I plan, build, and optimize lifecycle emails that land in Primary — welcome, nurture, cart, winback — backed by clean data and tight testing.
| Inbox placement | 90%–95% |
| Revenue from flows | +25% in 60 days |
| Spam complaints | <0.08% |
| ESP stack | SFMC • Klaviyo • SES • Sendgrid |
Poor inboxing, inconsistent tracking, messy segmentation — I clean the pipes and scale send safely.
SPF/DKIM/DMARC, domain/IP warmup, list hygiene, Yahoo/Gmail specifics.
Welcome, browse/cart, post‑purchase, re‑engagement with multivariate testing.
Calendar planning, creative iteration, segmentation & throttling.
Webhooks, CRM/Slack alerts, lead scoring, Journey Builder.
GA4 + ESP events, cohorts, LTV, Looker dashboards.
Consent, preference center, unsub handling that doesn’t kill reach.
Clear plans. Pause anytime. ESP/send costs billed separately.
Flows + campaigns, deliverability management, A/B testing, weekly reports.
Go ProHigh volume sending, multi‑domain/IP strategy, advanced automation & dashboards.
Talk to me+31% flow revenue in 6 weeks via segment rebuild + content cadence.
Inbox uplift 60% → 92% with domain/IP rotation & throttling.
Lead quality +44% with double opt‑in and nurturing tracks.